Sara loves to capture every day people doing every day things. She’s a big believer in capturing the day-to-day things that make up the majority of our lives. While weddings and special events are a blast and come with excitement and energy, she also wants to make sure that the other aspects of our lives – like walks in the park, hobbies, or hanging out at home are part of your story that’s told through photography as well. That’s why her favourite line: “No dress rehearsal, this is our life.” by The Tragically Hip speaks to her so much.
Sara was so great to work with, we connected right away agreeing about seeing the joy in everyday life. She had the perfect mix of knowing what she wanted while also being completely open to whatever I came up with. It was so much fun to go through her Pinterest board, and get inspired by the things that inspired her. These little clues – like Pinterest boards, my Scales for Tone document and Business Elements document – they help me to get down to the true look and feel that clients are going for. While sometimes it may seem obvious, when you’re trying to set a look for yourself it can be completely overwhelming and difficult to pick just one direction. That’s where I come in. We go through all your ideas and through my “clue collecting”, I help you figure out what it is you’re really trying to say about your company specifically to your target market
I loved getting to know Sara and working with her both on her logo and then implementing her new branding on her website. It’s truly one of my favourite parts of this job – getting to meet such incredibly talented, sweet, friendly people!