V is for Viability:
So you have a great idea for a business… but can you make a profit from it?

Starting a business is an exciting time, but there’s a lot more that goes into it than just the services and products you’re offering. Before you start, you need to see if your business is viable – ie. can you make a living from it.

Checking viability is a lot of research, a lot of numbers, and a lot of spreadsheets – but it will open your eyes to what you can expect in the first couple of years and help you decide if you’d still like to move forward. Save yourself the time, money, and stress of jumping into a new business and get an honest look at the viability of your business idea before you start. If the numbers don’t work, or the market isn’t there, we’ll talk about how to tweak your plan to give it a better shot as a profitable business.

Knowing your target market, your competition, how much it will cost to run your business, your potential income, and having a marketing and sales plan are key to testing the viability of your idea before launching your business.

W is for Wireframes:

Wireframes are simple black and white documents that don’t reflect the design elements of the site, they ensure that all the functionality that needs to be there exists, and that the layout hits the goals from your Business Plan through hierarchy of information – without being distracted by fonts and colours!

X is for X Marks the Spot:
Who is your ideal client or target audience? Once you know who you’re selling to, it’s easier to focus your voice and message directly to them.