Business Plan

Taking the time to create a solid business plan including market research, a financial plan, operations processes, systems templates, a marketing plan and a sales plan will provide you with the foundation you need to better predict the viability and profitability of your business. Even if you've been running your business for a while and haven't created a plan before, do it now, and watch your business decisions become easier - because they're built on a carefully planned strategy.

Starting a business is an exciting time, but there's a lot more that goes into it than just the services and products you're offering. We'll take you through each step towards bringing your business to life. It's a lot of research, a lot of numbers, and a lot of spreadsheets - but it will open your eyes to what you can expect in the first couple of years and help you decide if you'd still like to move forward.

Save yourself the time, money, and stress of jumping into a new business, having a website created, and take an honest look at the viability of your business idea before you start. If the numbers don't work, or the market isn't there, we'll talk about how to tweak your plan to give it a better shot as a profitable business.

A programme to create a solid business plan based on research and crunching numbers. Includes one-on-one coaching along the way to help set goals and test your business idea.
Knowing your target market, your competition, how much it will cost to run your business, your potential income, and having a marketing and sales plan are key to testing the viability of your idea before launching your business.
You'll get a sense of what you can expect running your business, and help you to discover valuable insights about your target market, competition and overall viability. It will also ensure that you have enough of a buying audience, and enough money to start, maintain and make a profit.
  • business plan documents and spreadsheets
  • basic overview (ownership, description, licenses, insurance, value proposition, and more)
  • business objectives
  • financial plan (spreadsheets, income forecasting, taxes/HST, expenses, cash flow, your breakeven point, revenue streams, and more)
  • market analysis (surveys, industry, target market, capabilities/gaps analysis, competitive advantage, positioning statement, and more)
  • operations and systems (processes, templates, capacity, limitations, resources, and more)
  • marketing plan (elements, objectives, customer profiles, branding, pricing, promotions, social media plan, and more)
  • sales plan (prospecting, planning, qualifying, presenting, closing, contracts, and more)
  • analysis of the final plan and recommendations (three hours of one-on-one consulting via email/phone: answering questions, tweaking where necessary for optimum results, etc.)
Starting at $1150+hst
Timeline: approx 3-4 weeks


We talk via email/phone about your business, your ideas, goals, and what you've got planned so far.
Time to get down to work! We'll cover each section of the plan, one at a time so it doesn't seem overwhelming. After each section is complete, we'll review it and make any necessary tweaks.
Congratulations! You've finished your business plan! Now that you've got a solid plan on paper, it's time to bring that dream to reality. We'll talk about the next steps, like getting a website, and how to move forward.


How long does it take for the entire process?
Typically it takes about three or four weeks, but it also depends on how much time you want to invest in it yourself. If you've already got a lot going on, we can stretch it out to suit your schedule, or if you want to dedicate lots of time to it, we can create a schedule with milestones that's shorter (as long as there's enough time to do the plan properly and make sure it's well thought out).

If you have any other questions, please contact us »

What happens if my business idea isn't viable?
It's entirely possible to find out that your original idea won't work, (which is a bummer), but finding out in the initial planning stages is so much better than investing in a website or storefront and then realizing it's not going to work. We'll do our best to identify possible issues as we go, and see if we can overcome them to create an idea that is viable.