It's all about first impressions. What does your logo say about your company?
Your branding is the first thing people will use to make a judgement about your company - you'd better be sure it's communicating what you think it is. Branding projects are some of the most challenging and rewarding projects to work on; summarizing a business's mission, tone, and culture in a symbol/wordmark.
We'll learn about your business, its voice, message and goals, and turn that into a logo your company can be proud of, and design elements that can be used across all your forms of marketing and social media to keep your branding voice consistent.
Your logo or wordmark represents your company in one shot.
If your logo isn't sending the right message to your target audience, they're less likely to want to buy from you.
When you've got a logo that represents your company's message and speaks clearly to your audience, it establishes trust between you and them - the first step in choosing to buy.
- Initial consultation via email/phone (to get a better idea of what you're looking for)
- business plan elements summary document (questions based on your business plan to help nail down who your target market is)
- scales for tone document (adjectives are rated on a scale of 1-10 to help determine the look/feel of the design)
- gathering inspiration to drive the design in the right direction
- wordmark design concepts (based on various fonts that match the tone/direction)
- feedback/revisions to design concepts
- logo symbol designs (to be used with the wordmark - see FAQs) (if included in quote)
- deliverables include: full colour, black and white, watermark, online and print file formats
This first step helps us get to know you and your business. We'll talk about your business plan, target market, and what your current branding says about your company.
The design phase is where we use what we learned in the discovery phase to make sure the logo speaks to your audience with the right message.
Now that the logo has been designed, you'll get all the different versions of it for use online and in print. From here we can also start to design extra pieces, like your business card and letterhead.
How long does it take for the entire process?
Typically it takes about 4-6 weeks, but it also depends on how much time you want to invest in it yourself. There's a fair bit of back and forth to make sure that we've got everything just right, so some of the schedule will depend on how quickly feedback is received.
I like parts of my current logo, but not all of it.
No problem, we'll work on updating what you've already got to make sure it best represents your company.
If you have any other questions, please contact us »
What's the difference between a wordmark and a logo?
A wordmark is the words/letters that are in your business name, usually represented by a font, which can be customized to be unique to your company. A logo often refers to a wordmark that also includes an illustrated symbol that is use beside it, or on its own to represent the company - like Apple's symbol, an illustrated apple with a bite out of it.