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Fresh Collective

Laura-Jean’s Fresh Collective has been growing in an amazing new ways over the years. With a focus on helping the designers in her store build successful businesses through her own experience, talent and savvy, Laura-Jean balances her relationships with local designers and providing her customers with the best shopping experience possible.

You won’t be disappointed, drop into a Fresh Collective location today!

TONE, LOOK & FEEL: Professional with a playful tone
TARGET AUDIENCE: Primarily female, teenagers to 100+ years old!
ROLE: Logo

Fresh Collective


Fresh Collective’s logo has always been very playful, quirky and fun, but they were looking for a more professional direction as their designers create a wide variety of fashions. From casual weekend clothes, to business-ready wear, there’s something for everyone! The new logo still has a hint of the previous logo (the red star) to carry forward.