kbarlow design is a web and graphic design studio in Toronto, Ontario.
We offer business strategy, websites, corporate identities, and graphic solutions, customized and branded to match each client’s distinctive style and business goals.
We’re about more than just making it pretty. We’re design professionals, business consultants, and think spreadsheets are awesome.
Business Strategy & Consulting
Providing the guidance and tools to achieve your business’s goals through your online presence.
Whether you’ve got an idea for a business you haven’t started yet, you’re a new start-up, or you’ve been running your business for several years, having an up-to-date business plan is key to growing your business and achieving your goals.
BUSINESS START-UP VIABILITY
Taking the time to create a solid business plan including market research, a financial plan, operations processes, systems templates, a marketing plan and a sales plan will provide you with the foundation you need to better predict the viability of your business idea.
ANNUAL RENEW, REVIVE, REFRESH PLAN
Ever changing trends, technologies, and any number of other factors will affect your business plans and goals. It’s important to look at each aspect of your business annually, create new goals, and assess what worked in previous years (and what didn’t!).
BUSINESS PLAN AUDIT
A hands-on audit of your completed Business Plan will ensure it covers the most important elements in depth. We’ll provide recommendations and feedback to ensure you’re on the right track with your business goals for the upcoming year.
If your numbers aren’t working, neither will your business. Your Financial Plan is one of the most important parts of your business. Spreadsheets are your friend here, and are absolutely vital to your business plan. Your numbers need to be rock solid.
REVISE, ENHANCE AND IMPROVE
Get the results your website should be giving your business.
Looking at where improvements can be made to your already existing website is a great way to give it an extra boost to attain your goals.
Having a website isn’t going to do anything for your business if no one can find it! Help your target market get to your site by making sure your search engine optimization is actually optimized. An SEO Audit will highlight necessary fixes, and provide recommendations for upping your organic SEO game. No sneaky tricks here, everything is on the up and up for the best results.
The Website Analysis takes an honest, objective look at how and where your branding messages come across. Call to actions, information hierarchy, where you could improve your target market’s experience, ensuring that your business’s goals are met – these are just a few examples of how a website analysis can help your website’s layout and design work better for your business.
Whether you’re looking to redesign your current site, refocus your business, or start fresh, we’ll create a strategy, look, and build that’s unique to your business.
WEBSITE DESIGN AND DEVELOPMENT:
Whether you’re looking to redesign your current site, refocus your business, or start fresh,
we’ll create a strategy, look, and build that’s unique to your business.
From initial strategy planning, to static design, to building the final site, we help clients determine their goals and keep them as the focus of the design while offering insight and recommendations. Drawing on past experience and current trends, we design beautiful, clean websites with valid code. A strong attention to detail brings the websites we create to a distinctly professional level.
This first step helps us get to know you and your business. We’ll talk about your business goals, target market, what you’d like to accomplish in the next year, and what your current branding says about your company. From there, we’ll develop a strategic plan to get the results you’re looking for.
PLAN IT OUT:
Time to put the information and ideas from the ‘Discover It’ phase into a solid plan. We’ll create a plan covering the next twelve months, and include actionable items to put you on the path to reaching your goals. Wireframes will be used to determine the hierarchy of information and ensure that the website reflects your message and objectives.
MAKE IT PRETTY, BUILD IT:
The design phase is where we use our experience and expertise to deliver your message in a beautiful, custom, on-brand package with clear navigation and attention to detail. Whether you’re looking to update the site yourself, or have us maintain it for you, we’ll build it using current technology, user-friendly functionality, and organic SEO practices.
Your branding is the first thing people will use to make a judgement about your company – you’d better be sure it’s communicating what you think it is. Whether you need a full rebrand or just a refresh, we’ll learn about your business; its voice, mission, tone, culture, message and goals, and turn that into a symbol/wordmark your company can be proud of.
Email newsletters are a great way to stay in touch with your customers and keep them informed on news, events and special deals. Send and track your branded email campaigns using analytics to make sure you’re on the right track with your campaigns and customers. Subscription forms in strategic places will help to grow your customer list organically.